OVERVIEW

Penguin random house: Largest Publishing company in the world was seeking a new campaign identity for best selling book Atomic Habits

Working directly with the marketing team at Penguin, we worked together to create a fresh new look for Atomic Habits digital & print campaigns throughout key events throughout the year to target new / existing audiences. Printed posters were displayed around various locations in London including the underground.

WHAT I DID

☺︎ Campaign Creative Direction

☺︎ Asset creation for Digital Ads

☺︎ Print assets for London Key Locations